The Green Valley Pecan Company is proud to present the 9th Annual Sahuarita Pecan Festival on Nov. 11, 2017 in Sahuarita, Arizona.
This unique festival, centered in the Santa Cruz River Valley, is family focused and community oriented. Held on the grounds of the Green Valley Pecan Company for one day—running from 9:00 a.m. to 5:00 p.m.—you can expect 20,000-plus visitors to enjoy the Pecan Store, food vendors, shopping with local artisans, Arabian horse demonstrations, horse-drawn wagon rides, entertainment, tractor pulling competitions, and much more.
This year we will not only be celebrating the land we harvest, but we will be honoring the men and women who chose to protect it with a special program dedicated our veterans.
Becoming a Sponsor | 2017 Features | On-site Exposure | Creative Deadlines
2017 Media Exposure | Key Demographics | Festival Attendees | Sponsor Levels
Package download | Payment Information
Sponsorship of the Sahuarita Pecan Festival is the perfect way to reach the growing, prosperous market of young families and active adults in the Santa Cruz River Valley. Your sponsorship will be part of our aggressive marketing campaign utilizing our media partners KGUN9 and CW Tucson.
Year 2017 marks a four-year relationship with KGUN9 and the CW Tucson as our full media partner. For the past three years, this partnership provided exceptional exposure throughout all Southern Arizona via a traditional spot schedule, a robust promotional schedule and feature stories about the festival during the seven-day forecast for the week preceding the event, live weather cut-ins the night before the festival, and a feature in “Erin said it would!” Your sponsorship can also include additional exposure by having your business logo appear, as part of the spot promoting the Festival, throughout the duration of the television schedule.
The Sahuarita Pecan Festival is presented by Farmers Investment Co. / Green Valley Pecan Company, family-owned and operated by the Waldens since 1948. The first pecan trees were planted by FICO in 1965 and have since become an integral part of the local community. The Walden family—along with the many generations of employees—welcome our community and partners to join the family fun this year.
This year’s festival will honor our veterans for their contribution and sacrifices to protect our land. In addition to this, the Sahuarita Pecan Festival will continue to showcase local food, arts and crafts, entertainment, agricultural exhibits, and demonstrations. The Sahuarita Pecan Festival offers something for people of all ages. Festival highlights include:
- Pecan Classic in the orchard the morning of the festival
- Live entertainment and local performances
- Farm displays and agriculture exhibits
- Kids area with bounce houses, rock climbing wall, and pony rides
- Wagon rides into the orchard for pecan harvest demonstrations
- Pecan cracking contests and pecan pie contest
- Arabian horse demonstrations
- Tractor pull contests and displays
By sponsoring the festival, your business will support the community while gaining exposure to a large audience of young families and active adults. Since its creation, the festival has raised more than $30,000 and almost 6,000 pounds of food for local charities, including the Community Food Bank-Green Valley, Sahuarita 4-H Club, Soles4souls, Friends of Madera Canyon, The Green Valley-Sahuarita Optimist Club, Boy Scouts Troop 301, Arizona Rangers, Sahuarita High School Robotics Club, Sahuarita Unified School District, Sahuarita Unified School Foundation, and Valle Verde Rotary Club.
As a sponsor, each package is created to give your company access to thousands of people in a single day. Options are trademark areas, display banners, program advertising, DJ announcements, booth space and activity area space. If you are not interested in having a regular booth space and would like to create something unique, please contact us and we will be happy to work with you. Your company will receive complimentary parking passes and harvest demonstration passes for your employees and volunteers.
All creative elements must be sent to the Green Valley Pecan Company by Sept. 19, 2017 to guarantee placement. Traditional and social media outreach will go into full swing by the end of September. Television advertising will start a minimum of 10 days prior to the event. All social media outreach will begin as soon as sponsorship commitments have been paid in full. Posters and flyers are distributed throughout the month of October.
KGUN 9, CW Tucson
Sahuarita Sun newspaper
Green Valley News newspaper
Additional earned media and social media
Flyer and poster distribution to local businesses and school
|Median Household Income||$63,120||$69,425|
|Percentage in Labor Force||16.86%||61.68%|
|% High School Graduate or higher||94.30%||93.60%|
|Bachelor Degree or Higher||39.20%||33.01%|
|Owner Occupied Housing||85.30%||81.80%|
|Homes with children living at home||1.60%||39.90%|
In 2016, the festival committee conducted a 5-question survey of which 550 (of the estimated 20,000) attendees completed. Key data include:
- 69 percent were first-time attendees and 31 percent were return visitors.
- 41 percent of guests came from the Sahuarita and Green Valley area, 33 percent came from Tucson, and others came from other Arizona cities including: Vail, Amado, Apache Junction, Benson, Buckeye, Chandler, Eloy, Gilbert, Goodyear, Hereford, Marana, Maricopa, Nogales, Oracle, Oro Valley, Pearce, Peoria, Phoenix, Scottsdale, Sierra Vista, Tubac, and Winkleman.
- All age groups were equally represented at the festival.
Planning a festival to be attended by 20,000-plus people requires resources and a team effort. Inspired by the integral role our equipment plays in the harvest process, we’ve named the sponsor levels after some of these key players. We hope that you will consider being a key player for 2017!
With your sponsorship, the Sahuarita Pecan Festival can continue to be one of the most recognized family events in Arizona and the southwest.
Thank you and we look forward to your partnership in this year’s Sahuarita Pecan Festival!
Level ranging from $10,000 down to $750, view details here
Download full package here!
Checks: Please send form with your check payable to Green Valley Pecan Company
Attn: Shannon Field
Credit Cards: Please send form and contact Shannon Field from Mon-Fri, 7:30 a.m. to 3:30 p.m.
- Please understand that you will not receive your sponsorship packet until we receive this completed form and payment.
- Sahuarita Pecan Festival sponsorship deadline for final media exposure is Sept. 19, 2017.
For more information or to customize your sponsorship plan please contact:
Or click Become a Festival Sponsor button, fill out form and we will be in touch!